Rapid meals chain changing McDonald’s in Russia unveils new brand | Global Information

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The short-food chain to exchange McDonald’s in Russia has unveiled its new brand forward of eating places reopening on Sunday.

The brand new branding features a circle and two traces to depict a burger and French fries, towards a inexperienced background.

Sistema PBO took over the control of former McDonald’s eating places after the corporate withdrew from Russia over the Ukraine struggle.

The chain will function underneath a brand new identify, which has now not but been licensed, and likewise characteristic new menu names.

Conceivable choices reportedly into account are concept to incorporate “Tot Samyi” – which interprets as “the similar” – and “Svobodnaya Kassa”, which means to be had money check in, in step with The Moscow Occasions.

The primary 15 new eating places are set to open in Moscow on 12 June, Russian state-owned information company TASS reported.

“The golf green background of the brand symbolises the standard of services that our visitors are conversant in,” a Sistema spokesperson mentioned.

“The brand might be used within the promoting marketing campaign that we’re launching as of late.”

Dismantled McDonald's Golden Arches after the logo signage was removed from a drive-through restaurant of McDonald's in Khimki outside Moscow, Russia
Symbol:
Dismantled McDonald’s golden arches at a drive-through eating place in Khimki, Russia

McDonalds suspended the operation of its Russian retailers on 14 March sooner than saying it used to be pulling out of Russia on 16 Would possibly, making it probably the most largest international manufacturers to go out the rustic.

Businessman Alexander Govor, who already owns 25 eating places in Siberia, agreed to shop for all 847 McDonald’s branches.

Mr Govor has agreed to stay on the entire corporate’s 62,000 Russian staff on similar phrases for no less than two years.

The sale, for an undisclosed sum, comes after McDonalds had traded in Russia for greater than 3 many years.

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